Social networking has virtually eclipsed all traditional forms of communication. Burberry recently bucked this trend, honing in on one of the greater benefits of social networking and the web in general - the ability to share stories with people joined by a common interest across the globe. Going forward the idea is that people will upload their own photos with comments, other users can comment also , building the site into a forum and an ongoing archive devoted to the trench. Fashion 9 Nov
New designer's ranges help lift sales at Burberry
Dating a burberry coat | Social Selling Labs
Demand for new designer's ranges lift Burberry sales and shares By Sarah White. The luxury brand said sales to Chinese consumers in particular had picked up, boosted in part by younger shoppers' response to its revamped, logo-strewn products. It had previously lagged rivals' performance among this key clientele. More than a year after CEO Marco Gobbetti hit the reset button on Burberry in a bid to promote a more upmarket image, the plan faced its biggest test yet with new Tisci products accounting for half the wares on offer in its shops by the end of June. So far, his edgier twists on classic Burberry products like the trench coat, appear to have struck a chord. Chief Financial Officer Julie Brown told reporters that items like the new monogram collection - based on a new logo-style print in a step away from Burberry's camel, red and black check trademark - had sold well with millennials, or roughly 23 to 38 year olds, from China.
Dating a Burberry Trench coat
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Store sales rose 4 per cent on a comparable basis for the three months through June, double the rate analysts had predicted. New designs from Riccardo Tisci, formerly of French fashion house Givenchy delivered strong double-digit percentage growth, the trench-coat maker said Tuesday. Sales in mainland China rose in the mid-teen percentages, Burberry said, even as the country reported its slowest economic growth in nearly three decades. Chinese policies including cuts to sales taxes and import duties are encouraging shoppers to rein in foreign shopping trips and instead spend at home.