The companies try to trick the girls into buying the pink stuff instead of stuff that boys want to buy. Why do girls have to buy princesses? Some girls like superheroes. Some girls like princesses. Some boys like superheroes. Some boys like princesses.
Gender Stereotyping Competition
Gender roles in childhood - Wikipedia
They concluded that boys owned more vehicles and spatial-temporal toys, while girls owned more dolls and domestic items. Others have researched into what kinds of toys boys and girls asked for in their letters to Santa. This also turned up similar results; that girls asked for dolls and domestic items while boys asked for vehicles and spatial -temporal toys. Two studies were conducted by Blakemore and Centers.
Journal of Qualitative Research in Education
Did you conscientiously buy dolls for your son and trucks for your daughter, or did you try to avoid the whole thing and give them both gender-neutral artisanal wooden objects, only to be shanghaied by the princess industry and superhero underpants? But it can also be an important indicator of what skills young children are acquiring as they play, and of whether their academic and professional horizons are comparatively wide — or whether they are already starting to rule things out for themselves. Evidence-based guidance. Personal stories that matter.
What makes a good toy for a young child? Her primary research interest is the development of gender roles. Professor Blakemore : We identified more than toys and classified them to indicate how much each toy was associated with boys, girls, or neither. In general the toys most associated with boys were related to fighting or aggression wrestlers, soldiers, guns, etc. We then divided the toys into six categories, based on these ratings: 1 strongly feminine, 2 moderately feminine, 3 neutral, 5 moderately masculine, and 6 strongly masculine.